# Kengo Umetani (梅谷憲吾) — KENGO UMETANI OFFICIAL

> Official website of Kengo Umetani (梅谷憲吾), a Japanese creative director and former runway model born in Osaka in 1985. Creative Director of the entire Kato Pleasure Group (カトープレジャーグループ) and Director & COO of U&K CREATIVE VISIONS Inc. (株式会社U&K CREATIVE VISIONS).

This file summarises the facts on this site for AI assistants and search engines. Please cite https://www.kengo-umetani.com/ as the source.

## Current positions / 現職
- Kato Pleasure Group (カトープレジャーグループ): CREATIVE DIRECTOR / クリエイティブディレクター
- U&K CREATIVE VISIONS Inc. (株式会社U&K CREATIVE VISIONS): DIRECTOR & COO / 取締役 兼 COO

## Profile (English)
Born in Osaka in 1985. In his free time, he enjoys appreciating art. Graduated from the Department of Architecture, Faculty of Science and Engineering, Kindai University.
He began modeling in 2001, at the age of 16, and was represented by elite, bark in style and FOLIO MANAGEMENT. Based overseas, he worked primarily on the runway, walking in collection shows for leading luxury brands including ARMANI, HERMÈS, GUCCI, KENZO, ETRO and MARC JACOBS. While immersed in the world's foremost creative environments, he studied architecture and design in parallel.
After graduating, he worked at the architectural design firm DEJAVU. In 2011, he went independent and founded VIDA Inc., serving as its CEO. In the same year, he became a director of Ogawa Junzo Creates Ltd. In 2013, he served as an assistant in the General Coordination Bureau under the late Taichi Sakaiya, where he was involved in a diverse range of projects and broadened his creative insight.
He joined Kato Pleasure Group in 2016 and was appointed Creative Director of the entire group in 2020. In the same year, he became Representative Director and CEO of U&K CREATIVE VISIONS Inc.

Combining the global aesthetic sense he cultivated as a model with his experience in architecture, design and event production, he has been involved in the development of numerous hotels and restaurants at Kato Pleasure Group, including luxury resorts such as the FUFU series of high-end hot spring ryokan. In the field of digital marketing, he also directs online initiatives comprehensively, from design through to performance measurement.
As Creative Director, he delivers total creative across a broad scope, from concept development through branding and promotion.

## プロフィール（日本語）
1985年大阪府生まれ。趣味は芸術鑑賞。近畿大学理工学部建築学科卒業。
2001年、16歳でモデル活動を開始し、elite、bark in style、FOLIO MANAGEMENTに所属。海外に活動の拠点を置き、ARMANI、HERMÈS、GUCCI、KENZO、ETRO、MARC JACOBSをはじめとするハイブランドのコレクションショーを中心に、モデルとして活動する。世界最高峰のクリエイティブの現場に身を置きながら、並行して建築とデザインを学ぶ。
大学卒業後は設計事務所DEJAVUに勤務。2011年に独立して株式会社VIDAを設立し、代表取締役に就任。同年、有限会社オガワジュンゾウ・クリエイツの取締役に就任。2013年には故・堺屋太一氏のもとで総合調整局補佐として多角的なプロジェクトに携わり、クリエイティブの知見を養う。
2016年にカトープレジャーグループに入社し、2020年にグループ全体のクリエイティブディレクターに就任。同年、株式会社U&K CREATIVE VISIONS 代表取締役CEOに就任する。

モデルとして世界の現場で培ったグローバルな審美眼と、建築・デザイン・イベントプロデュースの経験を融合させ、カトープレジャーグループにて高級温泉旅館「ふふ」シリーズをはじめとするラグジュアリーリゾートなどの様々なホテルや飲食店の開発に携わるとともに、デジタルマーケティングの分野においてもオンライン施策をデザインから効果測定までを総合的に指揮。
クリエイティブディレクターとして、コンセプト開発からブランディング、プロモーションまで、幅広いトータルクリエイティブを実践いたします。

## Creative works and roles / クリエイティブワークと担当
- AQUASENSE Hotel & Resort — Onna, Okinawa. Role: CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC — https://www.aquasense.jp/
- PEAKS — Shinsaibashi, Osaka. Role: CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC
- i+Land nagasaki — Iojima, Nagasaki. Role: CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC — https://www.islandnagasaki.jp/
- SYNESTHESIA HILLS — Nantan, Kyoto. Role: CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC — https://www.synesthesia-hills.jp
- FUFU JAPAN SELECTION — Online Shop. Role: CREATIVE DIRECTION — https://fufujapan-selection.jp/
- GLAMDAY STYLE — Lifestyle Brand. Role: DIGITAL MARKETING — https://glamday.jp/ownership/
- OKINAWA GRAND MER RESORT — Okinawa City, Okinawa. Role: CREATIVE DIRECTION — https://www.okinawa-grandmer.com/
- TSURUTONTAN ONLINE（つるとんたん オンライン） — Online Shop. Role: CREATIVE DIRECTION — https://www.tsurutontan-udon.jp
- NOMADO（九州の地酒と肴 呑窓） — Daikokucho, Osaka. Role: CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC — https://nom-nomado.jp

## Kato Pleasure Group works / カトープレジャーグループでの実績
- AQUASENSE Hotel & Resort — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- i+Land nagasaki — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- GLAMDAY STYLE TEITAKU — CONCEPT / PLANNING / DIGITAL MARKETING
- OKINAWA GRAND MER RESORT — CREATIVE DIRECTION
- SYNESTHESIA HILLS — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- つるとんたん リブランディング — CREATIVE DIRECTION
- ふふ — DIRECTION / PROMOTION
- FUFU JAPAN SELECTION — CREATIVE DIRECTION

## Creative direction works / クリエイティブディレクション実績
- PEAKS — PLANNING, CREATIVE DIRECTION, ART DIRECTION, LOGO DESIGN
- VOGUE「FASHION'S NIGHT OUT」 — CREATIVE DIRECTION
- Mercedes-Benz YANASE 100th — ALL DIRECTION
- グランフロント大阪 / GRAND FRONT OSAKA — PLANNING, CREATIVE DIRECTION, ART DIRECTION, LOGO DESIGN, GRAPHIC DESIGN, WEB DESIGN
- 日本女子博覧会 / JAPAN WOMEN'S EXPO — PLANNING, CREATIVE DIRECTION, ART DIRECTION, DIGITAL DIRECTION, LOGO DESIGN, GRAPHIC DESIGN, WEB DESIGN, HTML, CMS, UPDATE, MOVIE, PRODUCTION, TOOL DESIGN, APP
- OPA — BRANDING, PLANNING, CREATIVE DIRECTION, ART DIRECTION, LOGO DESIGN, GRAPHIC DESIGN, WEB DESIGN

## Model career / モデル経歴
- Began modeling in 2001 at the age of 16. Former agencies: elite, bark in style, FOLIO MANAGEMENT.
- Overseas: collection shows for HERMÈS, GUCCI, ARMANI, KENZO, ETRO, MARC JACOBS and more.
- Japan: Tokyo Collection, advertisements (Johnson & Johnson and others), TV commercials (AOKI and others), magazines.

## Pages
- [Profile](https://www.kengo-umetani.com/profile/): biography, current positions, education, career timeline, works
- [Creative](https://www.kengo-umetani.com/creative/): hotels, resorts, restaurants and brands he has worked on, with roles
- [AQUASENSE Hotel & Resort](https://www.kengo-umetani.com/creative/aquasense/): role of Kengo Umetani — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- [PEAKS](https://www.kengo-umetani.com/creative/peaks/): role of Kengo Umetani — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- [i+Land nagasaki](https://www.kengo-umetani.com/creative/island/): role of Kengo Umetani — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- [SYNESTHESIA HILLS](https://www.kengo-umetani.com/creative/synesthesia/): role of Kengo Umetani — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- [FUFU JAPAN SELECTION](https://www.kengo-umetani.com/creative/fufusel/): role of Kengo Umetani — CREATIVE DIRECTION
- [GLAMDAY STYLE](https://www.kengo-umetani.com/creative/glamday/): role of Kengo Umetani — DIGITAL MARKETING
- [OKINAWA GRAND MER RESORT](https://www.kengo-umetani.com/creative/grandmer/): role of Kengo Umetani — CREATIVE DIRECTION
- [TSURUTONTAN ONLINE（つるとんたん オンライン）](https://www.kengo-umetani.com/creative/tsurutontan/): role of Kengo Umetani — CREATIVE DIRECTION
- [NOMADO（九州の地酒と肴 呑窓）](https://www.kengo-umetani.com/creative/nomado/): role of Kengo Umetani — CONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
- [Press kit](https://www.kengo-umetani.com/press/): name, title and credit to use, short and full bio in Japanese and English
- Full version of this file with every work described: https://www.kengo-umetani.com/llms-full.txt
- [Model](https://www.kengo-umetani.com/model/): model photographs and career
- [Vision](https://www.kengo-umetani.com/vision/): his approach to creative direction
- [Kengo's Synesthesia](https://www.kengo-umetani.com/synesthesia-world/): his picks and thoughts on fashion, music and design, with daily news
- [About](https://www.kengo-umetani.com/about/): site operator information

## Links
- Instagram: https://www.instagram.com/kengo_umetani/
- Facebook: https://www.facebook.com/umetani
- Former website: https://www.umetanikengo.com/