KENGO UMETANI OFFICIAL

PROFILE梅谷 憲吾 / KENGO UMETANI

梅谷 憲吾 / KENGO UMETANI

Born in Osaka in 1985. In his free time, he enjoys appreciating art. Graduated from the Department of Architecture, Faculty of Science and Engineering, Kindai University.

He began modeling in 2001, at the age of 16, and was represented by elite, bark in style and FOLIO MANAGEMENT. Based overseas, he worked primarily on the runway, walking in collection shows for leading luxury brands including ARMANI, HERMÈS, GUCCI, KENZO, ETRO and MARC JACOBS. While immersed in the world's foremost creative environments, he studied architecture and design in parallel.

After graduating, he worked at the architectural design firm DEJAVU. In 2011, he went independent and founded VIDA Inc., serving as its CEO. In the same year, he became a director of Ogawa Junzo Creates Ltd. In 2013, he served as an assistant in the General Coordination Bureau under the late Taichi Sakaiya, where he was involved in a diverse range of projects and broadened his creative insight.

He joined Kato Pleasure Group in 2016 and was appointed Creative Director of the entire group in 2020. In the same year, he became Representative Director and CEO of U&K CREATIVE VISIONS Inc.

1985年大阪府生まれ。趣味は芸術鑑賞。近畿大学理工学部建築学科卒業。

2001年、16歳でモデル活動を開始し、elite、bark in style、FOLIO MANAGEMENTに所属。海外に活動の拠点を置き、ARMANI、HERMÈS、GUCCI、KENZO、ETRO、MARC JACOBSをはじめとするハイブランドのコレクションショーを中心に、モデルとして活動する。世界最高峰のクリエイティブの現場に身を置きながら、並行して建築とデザインを学ぶ。

大学卒業後は設計事務所DEJAVUに勤務。2011年に独立して株式会社VIDAを設立し、代表取締役に就任。同年、有限会社オガワジュンゾウ・クリエイツの取締役に就任。2013年には故・堺屋太一氏のもとで総合調整局補佐として多角的なプロジェクトに携わり、クリエイティブの知見を養う。

2016年にカトープレジャーグループに入社し、2020年にグループ全体のクリエイティブディレクターに就任。同年、株式会社U&K CREATIVE VISIONS 代表取締役CEOに就任する。

CURRENT POSITION現職

  • Kato Pleasure GroupカトープレジャーグループCREATIVE DIRECTORクリエイティブディレクター
  • U&K CREATIVE VISIONS Inc.株式会社U&K CREATIVE VISIONSDIRECTOR & COO取締役 兼 COO

Combining the global aesthetic sense he cultivated as a model with his experience in architecture, design and event production, he has been involved in the development of numerous hotels and restaurants at Kato Pleasure Group, including luxury resorts such as the FUFU series of high-end hot spring ryokan. In the field of digital marketing, he also directs online initiatives comprehensively, from design through to performance measurement.

As Creative Director, he delivers total creative across a broad scope, from concept development through branding and promotion.

モデルとして世界の現場で培ったグローバルな審美眼と、建築・デザイン・イベントプロデュースの経験を融合させ、カトープレジャーグループにて高級温泉旅館「ふふ」シリーズをはじめとするラグジュアリーリゾートなどの様々なホテルや飲食店の開発に携わるとともに、デジタルマーケティングの分野においてもオンライン施策をデザインから効果測定までを総合的に指揮。

クリエイティブディレクターとして、コンセプト開発からブランディング、プロモーションまで、幅広いトータルクリエイティブを実践いたします。

EDUCATION学歴

  • Graduated from the Department of Architecture, Faculty of Science and Engineering, Kindai University近畿大学理工学部建築学科 卒業

CAREER職歴

  • Began his career as a model at the age of 16. Former agencies: elite, bark in style, FOLIO MANAGEMENT16歳でモデル活動を開始。元所属：elite、bark in style、FOLIO MANAGEMENT2001
  • Joined the architectural design firm DEJAVU after graduating大学卒業後、設計事務所DEJAVUに勤務2008
  • Founded VIDA Inc. and became its CEO株式会社VIDA 設立、代表取締役2011
  • Director, Ogawa Junzo Creates Ltd.有限会社オガワジュンゾウ・クリエイツ 取締役2011
  • Served as an assistant in the General Coordination Bureau under the late Taichi Sakaiya, former Director-General of the Economic Planning Agency (55th–57th), Special Advisor to the Cabinet and Special Advisor to the Cabinet Secretariat故 堺屋太一氏（経済企画庁長官〈第55・56・57代〉、内閣特別顧問、内閣官房参与などを歴任）のもと、総合調整局補佐として従事2013
  • Joined Kato Pleasure Group (KPG)カトープレジャーグループ（KPG）に入社2016
  • Appointed Creative Director of the entire Kato Pleasure Groupカトープレジャーグループ全体のクリエイティブディレクターに就任2020
  • Appointed Representative Director and CEO of U&K CREATIVE VISIONS Inc.株式会社U&K CREATIVE VISIONS 代表取締役CEOに就任2020

MODEL WORKS

  • HERMÈS, GUCCI, ARMANI, KENZO, ETRO, MARC JACOBS and moreHERMÈS、GUCCI、ARMANI、KENZO、ETRO、MARC JACOBS 等OVERSEAS海外
  • Tokyo Collection, advertisements for Johnson & Johnson and others, TV commercials for AOKI and others, various magazines, and more東京コレクション、ジョンソン・エンド・ジョンソンなどの広告、AOKIなどのテレビCM、各種雑誌 等JAPAN国内

CREATIVE DIRECTION WORKS

  • PEAKSPLANNING, CREATIVE DIRECTION, ART DIRECTION, LOGO DESIGN
  • VOGUE「FASHION'S NIGHT OUT」CREATIVE DIRECTION
  • Mercedes-Benz YANASE 100thALL DIRECTION
  • グランフロント大阪 / GRAND FRONT OSAKAPLANNING, CREATIVE DIRECTION, ART DIRECTION, LOGO DESIGN, GRAPHIC DESIGN, WEB DESIGN
  • 日本女子博覧会 / JAPAN WOMEN'S EXPOPLANNING, CREATIVE DIRECTION, ART DIRECTION, DIGITAL DIRECTION, LOGO DESIGN, GRAPHIC DESIGN, WEB DESIGN, HTML, CMS, UPDATE, MOVIE, PRODUCTION, TOOL DESIGN, APP
  • OPABRANDING, PLANNING, CREATIVE DIRECTION, ART DIRECTION, LOGO DESIGN, GRAPHIC DESIGN, WEB DESIGN
  • ETC.

KATO PLEASURE GROUP WORKS

  • AQUASENSE Hotel & ResortCONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
  • i+Land nagasakiCONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
  • GLAMDAY STYLE TEITAKUCONCEPT / PLANNING / DIGITAL MARKETING
  • OKINAWA GRAND MER RESORTCREATIVE DIRECTION
  • SYNESTHESIA HILLSCONCEPT / PLANNING / CREATIVE DIRECTION / LOGO / ETC.
  • つるとんたん リブランディングCREATIVE DIRECTION
  • ふふDIRECTION / PROMOTION
  • FUFU JAPAN SELECTIONCREATIVE DIRECTION
  • ETC.